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Green Cleaning Branding


Project Details:
 The idea behind the Green Cleaning & Restoration logo was to impress upon their clients that their services were environment friendly and exactly what they were looking for. The leaf like curve in the G was the inspiration for the leaf used to dot the lowercase I and accompany the droplet. The elongated R is representative of the fact that all of the products they use are made from natural ingredients while the droplet refers to their belief in using non-toxic, water based products.
  • Additional Symbol for use with Logo
  • Each typstyle was chosen for it’s unique features. Nouvelle Vague was chosen for it’s organic curves, varying widths, denseness, and is the only style with serifs. Both Raleway and Helvetica Neue LT Pro have crisp, clean lines
    and curves. While Tahoma has a heavier feel and less curve to it’s letters. Nouvelle Vague and Raleway Thin were used to create the Logo while Helvetica and Tahoma were used throughout the website and other identity bearing materials.
  • Variations of the logo using the colors selected for the brand. The variations in color provide the Client with more options when printing and demonstrate versatility.
  • I created the website to reflect and compliment the overall feel of the logo.